If you treat your store like a catalog—uploading nice photos and waiting for customers—you are already dead. You are fighting a mathematical war with "upload and pray" tactics.
At 2BKK, we do not rely on luck. We treat Lazada as a math problem. The algorithm has inputs and outputs. We manipulate the inputs to force the output: Market Dominance.
Here is the tactical blueprint to stop competing and start crushing the algorithm.
1. The "Lazada Rank" Equation
The algorithm does not care about your brand story. It cares about one metric: Revenue Per Impression (RPI).
Lazada wants to show products that make *them* money. To rank #1, you must prove to the bot that showing your product yields the highest probability of a transaction.
We optimize three non-negotiable vectors:
CTR (Click-Through Rate): The gatekeeper. If nobody clicks, the algorithm buries you. We target a minimum 3-5% CTR. Anything less is invisible.
CVR (Conversion Rate): The closer. High traffic with low sales signals to Lazada that your product is spam. We optimize listing copy and vouchers to force the decision *now*.
Chat Response Rate: The silent killer. In Thailand, commerce is conversational. If your response time is under 95%, your visibility is throttled. We deploy automated bot flows to ensure instant engagement, 24/7.
2. Visual Hooking: The "Ugly" Truth
Designers hate hearing this: In Thailand, "ugly" often sells better.
Minimalist, Western-style "Apple aesthetic" fails on Lazada. The Thai consumer eye is trained to scan for high-contrast signals, discount badges, and urgency triggers.
The Frame Overlay Strategy
Your main image is your billboard. It must scream.
Border Dominance: We use aggressive, high-contrast frames (Red/Yellow) to break the visual pattern of the search results.
Benefit Text: Don't just show the product. Overlay text like "WARRANTY 1 YEAR" or "SEND TODAY" directly on the image.
The Click Trigger: If your main image doesn't look like a discount bin, you lose the click to someone who does.
We don't design for awards. We design for CTR.
3. Keyword Hacking: Reverse-Engineer the Winners
Stop guessing keywords. Your competitors have already done the work. We just steal their data.
Lazada’s search engine relies heavily on Product Attributes and Titles.
The Protocol
Competitor Audit: We scrape the top 5 sellers in your category.
Tag Extraction: We identify the specific keywords hidden in their "Lorikeet" (Long Description) and attribute fields.
Attribute Stuffing: We fill *every single* optional attribute field in the backend. Material, Pattern, Occasion. Even if it seems irrelevant, filling these fields ensures your product appears in sidebar filters.
The Title Formula: Brand + Core Keyword + Feature 1 + Feature 2 + Benefit + Model Number.
Do not write for humans. Write for the bot.
4. Mega-Campaign Logistics (11.11 & 12.12)
Amateurs try to sell on D-Day. Professionals sell two weeks before.
The algorithm favors products with high "Add to Cart" (ATC) velocity *before* the sale starts. This is the Teaser Phase.
The 2BKK Campaign Roadmap
Teaser Phase (D-7 to D-1): We run ads specifically to drive "Add to Cart," not purchases. We use "Teaser Prices" (prices revealed on D-Day) to build a massive cart repository.
The Golden Hours (00:00 - 02:00): When the clock strikes midnight, those carts convert. This massive spike in sales velocity within the first two hours tricks the algorithm into thinking your product is viral.
Result: Lazada’s algorithm auto-boosts your ranking for the rest of the day, giving you free organic traffic while your competitors are still waking up.
5. The Verdict
You can keep treating Lazada like a passive catalog and wonder why your sales are flat. Or you can hand the keys to 2BKK.
We don't just manage stores. We dismantle the algorithm, optimize the variables, and execute with military precision.
Stop playing fair. Start winning.
Ready to execute?
Our team is ready to deploy this protocol for your brand.